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UO > Academics > Exchange Programmes > Course Catalogue

Courses

Course title:	Marketing in Education
Faculty:	Faculty of Education
Department:	Department of Information and Comunication Technology
Course code:	KIK / E-MAR
Credits:	5
Semester:	Winter / Summer
Level of study:	Mgr.
Format of study:	Practical classes 2 [Hours/Week]
Name of the lecturer:	Mgr. Tomáš Javorčík, Ph.D. (G); Mgr. Marek Pytlik
Language:	English
ISCED F broad:
Annotation:	An absolvent of Marketing in Education Course acquires competencies for marketing management of schools, universities and non-profit organisations. A student will design an own marketing project. The project should contain a mission statement of the chosen institution, SWOT analysis of internal strengths and weaknesses and external opportunities and threats of this institution and design one activity of marketing management and communication of this institution.