Projects & Grants
| Influencers: Heroes or manipulators? | |
|---|---|
| Project Id | SGS02/PdF/2025 |
| Main solver | Mgr. Petra Kočková |
| Period | 1/2025 - 12/2025 |
| Provider | Specifický VŠ výzkum |
| State | solved |
| Anotation | The project Influencers: Heroes or Manipulators focuses on examining the influence of digital personalities on critical thinking, consumer habits, and media literacy among children and adolescents. The goal is to analyze how influencers shape the opinions, values, and purchasing decisions of young people and to develop educational materials that help them understand manipulative tactics and enhance their critical thinking skills. The project will utilize modern research methods, including focus groups, surveys, and analysis of real content from social media platforms. The educational outputs will include interactive courses aimed at identifying manipulative techniques, evaluating the credibility of content, and mastering the basics of media literacy. These materials will be made available on an educational platform. |
